Whitney Wolfe, now Whitney Wolfe Herd, is the creator and CEO of Bumble. Bumble is an online dating network focusing on the empowerment of women. She managed to find a niche in the online dating arena in 2014 by creating a site where women would be in charge of initiating the dating experience.
She met her husband, Michael, while on a skiing vacation in December of 2013, where he tricked Whitney into thinking he didn’t know how to ski. They officially began dating on Valentine’s Day in 2014 and were engaged in 2016. Of course, it was Whitney who proposed. Read more about Whitney Wolfe on Crunchbase.
In her former life, she was a co-founder of Tinder. She collaborated with Justin Mateen in 2012 to form the first online dating site utilizing locations as a criteria for matching singles. Unfortunately, Whitney and Justin were in a personal relationship with each other that erupted into Whitney leaving the company and filing sexual harassment charges Justin in 2014. She reportedly settled out of court for $1 million while Mr. Mateen was ousted from Tinder.
Whitney Wolfe Herd, dismayed by her experience with the online dating arena, began creating and pitching ideas about an online social media site for women. She approached Andrey Andreev, whom she had met previously while with Tinder. While he wasn’t sold on her idea, he was impressed with her ingenuity and tenacity. They continued to toss around ideas until Whitney came up with the concept of Bumble. She sold Andrey on the idea and he invested the initial $10 million for a 79% share of the company. Whitney Wolfe Herd retained a 20% share and Bumble was born, garnering over 100,000 members almost immediately.
Bumble is all about empowering women. The ladies are in charge. Men post their profiles hoping to find compatible dates and the ladies get to look and make the first move. Bumble also launched the Bumble BFF friend app in 2016 for women to find friends and the Bumble Bizz app in 2017 as a tool for women networking in business. Bumble has now grown to over 35 million users.