A new legal battle is brewing over copyright infringement issues between the dating app Tinder and its co-founder, Whitney Wolfe. Match Group, which owns Tinder, filed the court documents alleging that Wolfe’s new dating app, Bumble, too closely resembles Tinder. The complaint says that the appearance of the app, as well as the way in which it functions, is almost indistinguishable from Tinder.

Bumble Fires Back at Tinder
While Match Group may have gone straight to court with their complaint, Bumble is taking their response to the people. The dating app’s managers took out full page ads in two well-read publications, The New York Times and Dallas Morning News, to respond to the accusation.

In the ad, Bumble says that it has decided to “swipe left on Tinder’s attempted scare tactics, and on these endless games”. The remarks made in the ads refer to the falling out Whitney had with her Tinder co-founder and the issues that brought their partnership to an abrupt end.

The battle began in 2014, when Whitney Wolfe left the company. At the time, she also filed a sexual harassment lawsuit against Tinder co-founder Justin Mateen. The case never went to court, because Whitney Wolfe was offered a $1 million settlement. The sexual harassment suit was considered closed with that settlement and the former partners went their separate ways.

Later, Wolfe launched Bumble, a new dating app. As that app began to gain popularity, Match Group made several offers to by the business from Whitney, but she declined. In 2017, Match Group offered to pay her $450 million in exchange for ownership of Bumble, but that offer was also declined. While Match Group owns a number of dating apps, which includes Match.com, Plenty of Fish, and OK Cupid, Whitney Wolfe has declared that they will never own Bumble.

About Whitney Wolfe
Whitney Wolfe comes from Salt Lake City, Utah. Before launching her entrepreneurial career, she majored in international studies at Southern Methodist University. It was during this time that Ms. Wolfe launched her first successful business, which involved selling bamboo tote bags. The proceeds of those sales were donated to assist communities affected by the BP oil spill.

The project, which operated under the “Help Us Project” moniker, gained mass appeal, after Whitney Wolfe partnered with Patrick Aufdenkamp. As a celebrity hair stylist, Patrick marketed the bags to some of his popular clients. When stars like Rachel Zoe and Nicole Richie were seen with the bags, Wolfe’s business really took off. It was that success that ultimately led her to develop Tinder.

Find more about Whitney Wolfe: http://money.cnn.com/2018/03/10/technology/sxsw-2018-bumble/index.html